Amanda DeVito is SVP, Marketing & Growth, at Butler/Till based in Rochester, NY. Butler/Till is an independent, women-owned and led, proudly purpose-driven, and 100% employee-owned marketing agency. Amanda is responsible for driving strategic thinking, creative solutions, and innovation across the agency. As Senior Vice President of Marketing and Growth she is integral in setting the future course of the agency. Amanda’s 20-year experience allows her to assist clients, agencies and brands generate effective results. Her four key competencies are: 1. Business strategy 2. Marketing/Communication strategy 3. Growth strategy 4. Leadership strategy. She has worked with brands including Abbot Laboratories, Healthfirst, University of Rochester Medical Center, Winn-Dixie/BI-LO, Rent-A-Center, Highmark Health, Citrix Online, and Fannie Mae. Amanda came to B/T from Alterian (now SDL), where she was a Senior Social Strategist and recipient of its Global Excellence Award.
She has a bachelor’s degree in Communications and Journalism and graduated Magna Cum Laude from St. John Fisher College. She recently also completed an Executive MBA from Rochester Institute of Technology. She was nominated by her EMBA peers for the Donna Scheid Leadership award and is part of the Beta Gamma Sigma Honor’s Society.
Currently she sits on the board of the National Center for Employee Ownership and Rochester Institute of Technology, Management Advisory Board.
Amanda has spoken at St. John Fisher College, Rochester Institute of Technology, Roberts Wesleyan College, the American Marketing Association, ClickZ, the National Center for Employee Ownership, Step UP, the Direct Marketing Association, the Rochester Advertising Federation, Digital Innovation Week, and the Epsilon Conference. Her hobbies include snowboarding, golf, and paddle boarding.